Tag Archives: Dogfart Network

Director Billy Watson Finishes the Job

by Rich Moreland, September 2019

All photos are courtesy of FinishesTheJob.com

In order, the performers are: Emma Hix, Allie Addison, Casey Calvert, Riley Reid, and Madelyn Monroe.

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Gun for Hire

Any fan attending the AVN trade show will tell you that today’s adult industry is a collection of innovative delivery platforms. From cam girls to sex toys, the internet drives porn these days.

Billy Watson, famed director for the online IR powerhouse DogFart (DF), is now making his individual mark in adult’s competitive cyberspace market. To be sure, he has the credentials, receiving a Best Director for Web Channel/Site nomination at this past year’s AVN awards.

After a seventeen-year partnership, Billy is now venturing out on his own, but not without gratitude for the relationship he’s had with DF. The company “allowed me to create my affiliate program, FabulousCash, as well as my website, FinishesTheJob.com,” Billy tells me in a recent interview.

“I loved working for DF. The producer is a great guy and still a great friend. It was just time to move on…for both of us. And we did so in a friendly, seamless transition. And I am proud of all the attention I got there as their director,” he adds.

Nevertheless, to grow professionally Billy had to face reality.

“I was a gun for hire; I didn’t own any of that content. And I just couldn’t do both–shoot for DF and run FabCash–so I made a big decision…the long money over the short.”

“About three years ago, my producer asked that I shoot on different locations. That effectively killed the time I had to focus on FabCash,” he says.

That meant a change in direction.

Our Niche

Before delving into his current product, Billy gives us some background on how he evolved professionally.

“I started with ManoJob in 2006. We immediately added TheDickSuckers and MrPOV, because that was the trend/business model then,” he says. But as we know, trends are unforeseeable and ten years in adult is a lifetime technology-wise. “If I could start over,” he remarks, “I would have created one site and updated it three times as much.”

I want to know if MrPOV, DickSuckers, and Mano are under the Fab Cash umbrella?

“They are, indeed,” he responds. “And we’ve created a fourth site–FinishesTheJob.com–that houses those three sites to make things easier for the end user.

“We call it that because that’s our niche. One of the most frequent e-mails I get from my members goes something like this: ‘Dear Billy, Are all the guys in Porn Valley gay? Why do they have to masturbate to finish? If I was with Madelyn Monroe, I sure wouldn’t need to jack off to cum!’

“And you know something?” Billy continues, “ninety-nine percent of the adult content produced in Porn Valley is just that–a guy finishing the job, so to speak. Not at my sites.”

A One-Man Operation

By the way, Billy Watson is hardly the outdated stereotype of the Porn Valley pornographer.

A Chicago native, he worked for a time in Arizona. A relocation to Texas “for a stockbroker gig” followed before moving to Northern California to attend graduate school. Next there was a brief return to Arizona “for more civilian work before getting into the Smut Biz in 2002,” he explains.

I visited with Billy a few years ago on a DogFart set. Considering he had an editor and make-up artist at the time, I’m wondering how have things changed since then.

“I am pretty much, at this point, a one-man operation,” Billy explains. “I have a coder/techie who’s part-time, and a business partner I answer to. I’m in the deep-end of the pool, so to speak, paddling…with full confidence that I’ll make it pay off.”

Billy’s business model is strictly online. He’s not into the DVD market and doesn’t see that in the cards he holds. “I’m planning to offer my product on the streaming services like AEBN and HotMovies. They’ll be packaged there to appear like DVD’s.”

Likewise, he is not into features. At least for now.

“Never say never, but I’m a run-and-gun gonzo guy. If I want to watch feature films, I’ll watch anything besides pornography. No disrespect to the fine folks who create features, but that ain’t my gig,” Billy declares with a smile.

Referencing a scene with Madelyn Monroe on that DF I visited, I want to know what makes the FinishesTheJob product unique?

“The experience I want my member to have,” he begins, is a personal one-on-one encounter that is everything short of sending the model to my member’s home to engage in one of the three sex acts [depicted on the sites].” Billy wants his audience to think of it this way. “Madelyn Monroe is jacking you off; Madelyn Monroe is giving you head; you’re lucky enough to bang Madelyn Monroe.

“That pretty much sums up my content. Now, whether or not I actually achieve that is purely subjective; however, one thing’s certain: our models finish what they’ve started…and objectively, that sets my sites apart from almost every single one [in the industry today].”

That basic spin on the traditional porn model is what makes Billy Watson’s FinishesTheJob.com  a go-to website.

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We’ll let Riley Reid leave us with pure satisfaction . . .

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The Meaning of Consent: Directors

by Rich Moreland, February 2016

The series of posts on consent in the adult industry begins with the directors.

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Directors are the captains of the porn ship, so to speak. Everyone’s job on set is smooth sailing when the weather is good. . . until a disgruntled performer stirs turbulent waves that can wash over everyone’s day.

From a director perspective, coaxing anyone to go beyond their limits invites turmoil, such as speed dialing an agent to complain. If anyone walks, kill fees are offered to keep peace and the day is lost.

Though I’ve never seen this on any set I’ve visited, I’ve often observed models interacting with each other before their scenes. It’s not idle conversation. They are taking care of business, clarifying what they are good to go with and what they are not. It calms the waters.

Girlfriends Films

gfs logoThough directors have different levels of flexibility, they review the scene with talent before shooting commences and often work a camera themselves.

I queried two award-winners, the legendary Dan O’Connell and B Skow of Girlfriends Films, and got responses corroborated by performers who have worked for them.

Here’s Dan’s view. He shoots only girl/girl scenes, by the way.

“[Consent] has never been an issue on my sets. Everyone arrives knowing what is expected of them. We talk about the sex scene beforehand and go over each girl’s ‘don’ts.’ So nobody goes into the scene not knowing what to expect.

“I tell every girl that she can, should, and is encouraged to stop the scene if she wants to use the bathroom, consume water or discuss what’s going on. Nobody has ever stopped a scene except for water, to use the bathroom or blow her nose.”

Dan O'Connell reviews the scene with Jorden Kennedy and Aidra Fox

Dan O’Connell discusses the scene with Jorden Kennedy and Aidra Fox

B Skow sends a similar message.

“I never shoot scenes that push limits like the type that Kink.com or James Deen shoot, but I can tell you if I felt either performer was uncomfortable, I would stop shooting and make sure everyone respected each other’s boundaries and start shooting again if we all agreed.”

B Skow

B Skow

Skow does mostly boy/girl work, shooting gonzo and features. In Dan’s case, his content is the vignette, a short story with a sexual theme. My reviews of their films, which are offered on DVD, can be found on this blog and my column at AINews.com.

The Feminist View

For a theater-oriented director like Jacky St. James, whose content is marketed by New Sensations/Digital Sin, her set is geared to bring out a performer’s acting ability.

Jacky says, “I don’t delve too deeply into what is required of a performer prior to a shoot unless I am tackling territory that might be challenging for them.”

She mentions The Submission of Emma Marx, an award-winning three-feature series she wrote and directed, as an example of establishing limits. Jacky wanted to make sure the star, Penny Pax, “was comfortable with each of the BDSM activities we were going to film.”

Jacky St. James

Jacky St. James

Overall,  the feminist director emphasizes, “I would never ask talent to do something that made them uncomfortable. Basically I set the precedence that they must be prepared and work hard…and I’ll help take care of the rest. I want to make their lives easy on set so that we can really focus on the most important components of the production, namely, nailing their characters.”

Gonzo on the Internet

Internet sites, natural vehicles for gonzo or all-sex shoots, aim to satisfy the sexual tastes of their online members. How does this influence limits?

To explore that question, I chatted with Billy Watson who directs for the DogFart Network, an interracial conglomerate of over twenty sites. He runs his own studio in LA and has a variety of sets available for his scenes.

dog fart logo

“Essentially, when someone walks into my studio, I always go over what’s expected and what I want and what I need,” Billy begins.

He uses licensed agents exclusively and relies on them to tell the girls what the shoot entails, “so they know what they are getting into when they come here.” He mentions gang bang and cuckholding scenes as examples.

While the girls are in the make-up chair, a feature of Billy’s studio complete with artist on hand, he reviews the scene coming up, everything from “the sex positions themselves to what names we can call them during the shoot.”

Responses that vary from “Oh, you can call me anything, I don’t care,” to “Don’t call me a bitch,” and everything in between. The same with on-screen behavior. The native Arizonan gives the following example, “Pull my hair, choke me, but don’t spit on me,” or “You can spit on me, but just don’t choke me. You can slap this part of my butt . . . whatever.”

For the DogFart people, it seems language is a sticking point. Occasionally in a gang bang scene the girl will explicitly state she does not want to be called a bitch. “Invariably somebody will actually slip,” Billy comments with a shrug.

Apologies immediately follow, “‘Oh my God, I didn’t mean to do that,'” and the shoot moves on.

A Tricky Thing

However, Billy runs into an issue most other directors don’t encounter.

Jim Talks Business Photo by Bill Knight

Billy Watson

“We show a lot of interracial porn and a lot of the members love it when the girls call the guys the n-word. This is a tricky thing because it goes both ways.”

Some male performers don’t mind. In fact it cranks up their engine. However others “won’t accept that kind of language.”

Has he had an incident that caused filming to stop?

“No, never. I’ve never had any kind of drama because we’re really careful not to violate anybody’s boundaries.”

Billy Watson checks member responses

Billy checks member responses

There are times, however, when “my boss says the members are looking for a really crazy, over-the-top scene.”

In those cases, Billy will book a girl with guys who are comfortable around the n-word. But that may not apply to all the male performers that day and the ones who don’t want such language directed at them will make their boundaries known.

In this reversal of the norm, it’s the men who feel violated.

Billy recalls a particular shoot that starred a model who was free with questionable language. It was a ten-man gang bang and getting all male talent on the same page had its issues.

“A couple of the black guys came up to me and said, ‘that girl’s not going to call me a n—‘ and she had to hold her tongue because I didn’t want the black guys to get upset with her.”

Gone Away

Performers have hinted to me in casual conversation that there are some directors who will look the other way when problems arise.

Bringing this up with Billy evokes an honest assessment.

“It depends on the producer and director and your crew. There’s still some people in this business who think the girls are kind of like chattel. Bring them in [and do what you want] because we’ll never shoot her again.”

However . . .

“A lot of those guys seemed to have gone away,” he remarks.

“The 2008 perfect storm killed a lot of those dudes. [That’s when] Brazzers perfected the tube site, basically the fine art of piracy. They all started off as search engine guys in the early 2000s and have gone on to all the things they’ve done to ruin this business.”

Or challenged it, for sure. But they may also have run off the worst of the lot when it comes to ignoring the performer.

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